Video is a powerful way to engage with your audience, showing them who you are and what you’re all about. It is one of the most cost-effective ways to reach new customers and grow your e-commerce Sales.
Tips for Using Video Content to Boost Your E-commerce Sales!
Here are six tips for using video content to boost your e-commerce sales:
The video is short and sweet.
Video is a great way to get your message across.
A study from the University of Utah found that people keep more information from video than text, so it can be a powerful tool for conveying important data like product features or benefits.
But you don’t have to make complex videos to get results videos are often more effective than longer ones.
According to Wistia (a video hosting platform), users will watch a 60-second video about half the time on mobile and half the time on desktop devices (46% vs 54%).
It may seem counterintuitive at first: wouldn’t you want your viewers to spend as much time watching your content as possible?
But shortening your videos means they won’t bore viewers out of their minds and leave them feeling overwhelmed by all the information thrown at them.
The video is interactive.
Video is a great way to interact with your customers. Many prefer to read and listen to videos because they are much more engaging.
The average person watches over 4 hours of online video per week, so you’re already in good company if you have started including videos on your website.
Video can be used to show off your products; the best way to do this is by showing them in action through demonstration videos.
A product demonstration video can help potential buyers see how easy it would be to use or install something they are thinking about buying.
It may also give them ideas for things they hadn’t considered before seeing how another person used the same product!
The video is engaging.
- The video is engaging.
- Video is visual.
- The video is interactive.
- The video is short!
Video conquers the noise.
Video content is more engaging, memorable, and shareable than text. So why not use it to your advantage?
- Video content is far more interesting than plain text. It’s also much easier on the eyes, as you can see in the image above (credit: [MarketingProfs]The video format allows you to tell stories in a way that takes people on a journey from start to finish—and it’s much more compelling than a paragraph or two of text would be on its own.
- Videos are more likely to be shared on social media platforms like Facebook and Instagram because they have higher engagement rates than photos alone— when they include relevant captions or subtitles! The fact that videos appear larger makes them even more noticeable when scrolling through feeds full of images; they stand out among other posts because they take up more space and attract attention without requiring more effort (no clicking required).
- This means that if someone sees something interesting enough in one video that catches their eye but isn’t sure if anyone else will enjoy seeing it too (or thinks others may not find it appealing at all), then posting links within the comments section should suffice instead–you don’t need anything fancy here; cut out any extra required words for context but leave everything else intact so people who view these updates can still enjoy watching something worthwhile.”
Video drives sales like never before.
A video is a potent tool. The right types of videos can increase sales by up to 80% and conversion rates by up to 80%, with other studies showing time spent on your site may increase by 200%.
Also, video boosts engagement with your brand like nothing else—a recent study found that people are more likely to share content if it has a video component.
Video creates a wholesome experience for your customers.
One of the best things about video is that it’s engaging. People watching videos are more likely to stick around and stay engaged with your brand.
Video also makes for a fun and interactive experience for customers. You can use video as an opportunity to give your customers helpful tips or tricks on using your product and make them feel like you’re looking out for them.
Video is short and sweet, so it also conquers the noise problem caused by too many marketing messages coming at customers all at once.
The average consumer encounters over 5,000 marketing messages daily—and that number continues to rise yearly!
So how do you make sure yours gets noticed? Make sure it stands out from all these other messages by being creative in how you deliver it through different channels like social media or email newsletters (more on this later).
One last point: video helps drive sales like never before! Studies have shown that visitors who view a video spend up to 2x more than those who don’t consider one while shopping online!
Video content can help you boost conversions on your eCommerce site.
Video content is the most engaging form of content, and it’s also one of the most effective ways to build trust with your customers.
According to a survey by Brightcove and Outbrain, video generates an average of 13x more shares than other forms of content.
And that’s not all: videos are more likely to be watched in total (78% vs 71%), clicked on (42% vs 32%) and viewed for longer than text or images.
Video has become such an essential part of online marketing that it’s almost impossible for businesses not to have some video strategy these days.
But even if you’ve already got some great videos on your website or YouTube channel, there are plenty of tips for using them more that could help boost sales for your eCommerce site.
The Last Word
Video is an engaging way to provide product demonstrations, tutorials, and walkthroughs. To boost your e-commerce sales, remember these six tips for using video content wisely.